African DNS market Study NCSG comment / Call for comments

[Arsène Tungali]

Hi Rafik,

Thank you for the reminder and for asking an extension. Thank you also to
Dorothy for taking the lead on this. I am going ahead and will read her
draft.

Regards,
Arsene

------------------------
**Arsène Tungali* <http://about.me/ArseneTungali>*
Co-Founder & Executive Director, *Rudi international
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2017-05-05 11:40 GMT+02:00 Rafik Dammak <rafik.dammak at gmail.com>:

> Hi all,
>
> Dororthy kindly drafted a NCSG comment ( https://docs.google.com/docu
> ment/d/1ee3gKApsPyKqDE70GSmTjxbxl0DejNLV3Jfry4dAt1Y/edit.  ) about the
> African DNS Market Study (https://www.icann.org/public-
> comments/africa-dns-market-study-2017-03-11-en)
>
> While the dealdine is for the 5th May, I already sent a request to the
> ICANN staff telling them that we are going to make a late submission and
> asking for extension. I would like to ask members and in particular those
> from Africa to go through the draft in google doc for review and comments.
> We should submit this comment by next week after NCSG Policy Committee
> endorsment based on members feebdack here and in the document.
> It will be great of you can make comments and any suggestion for edits by
> Tuesday 9th May so we can resolve them before submission.
>
> Best,
>
> Rafik
>
>
> ===================================================
>
> Draft 2016 African Domain Name System Market Study
> <https://www.icann.org/public-comments/africa-dns-market-study-2017-03-11-en>
> (ADNSMS)
>
> The NCSG welcomes the opportunity to comment on the Draft 2016 African
> Domain Name Market Study carried out by a consortium led by the South
> Africa Communications Forum.
>
> Methodology
>
> This  is a first attempt to present a snapshot of the African Domain Name
> Market.  The report sets out clearly the data challenges that hampered
> analysis in conducting this baseline survey.  The study indicates that poor
> response levels (22% to the online survey) could have been affected by the
> length of the questionnaire, and the difficulty in getting responses for
> the full set of six specifically targeted questionnaires registrar,
> regulator etc per country. The report’s authors note that the survey
> questionnaire could have been streamlined.  A Country DNS success index was
> developed by the authors to rank the health of African DNS markets.
>
> Comment:  1. It would be good if the report made reference to other
> criteria for benchmarking used in other regions to support the choice of
> the criteria used in the DNS success index.
>
>               2.  Full discussion of the methodological deficiencies and
> lessons learnt should be included in an annex to support the next iteration
> of the (ADNSMS)
>
>
> Section 5 - Africa Rising
>
> Comment:
>
>
>    1.
>
>    In order to make cross-country comparisons more realistic it may be
>    useful to look at the size of a given country’s economy and population in
>    comparison to its existing DNS market.  This is done for webpages on pages
>    85 & 86.
>
>
> 2.  Much of the information in this section can be found in other sources
> and could be put in annex.  The slimmed down version included in the main
> report could focus on ‘value addition’ to the main arguments and make use
> of the excellent summative graphics some of which are striking in their
> originality.
>
> Section 6  Key Features of the African DNS Market
>
> Comment:
>
>
>    1.
>
>    This section provides  useful background information but it could
>    benefit from some more rigor in making its economic arguments.  These
>    include the analysis of demand (section 6.3) and  the valuation of the
>    African DNS industry (section 6.5) . In the first instance more specific
>    cases should be given to support the arguments given for changes that would
>    increase demand e.g. improved local hosting infrastructure. In the second
>    instance valuing simply on the prices that have been fixed for service does
>    not take into account the multiplier effects within the economy. Given the
>    advice to drop prices and the lack of evidence of the resulting increase in
>    uptake in all country markets, the current approach could result in reduced
>    valuation. This is just to point out that the approach may benefit from a
>    review.
>
>
>
>    1.
>
>    The detailed information on certain countries is one of the best
>    features of this study.  It may be useful to present a country profile for
>    each African country, a kind of summary flash card that would allow us to
>    appreciate where information is lacking and which indicators will need to
>    be tracked in each context.
>
>
> Section 7.  Analysis of Domain Name Uptake  Across the region
>
>                     (see prior comment on methodology)
>
> Comment:
>
>
>    1.
>
>    Please see above request for country profiles for all countries
>
>
>
>    1.
>
>    The table presenting the rankings in section 7.2 should be
>    repositioned as it is currently split between 2 pages.
>
>
> Section 8  Key success factors registries
>
> Section 9  - Growth Outlook
>
> The part of this study that needs to be given more substance relates to
> the business models that will grow the African Domain Name System Market.
> It is important that the study includes an in-depth treatment of this
> linked to key factors at the country context.
>
> The observatory is clearly necessary but the terms of reference for the
> study not only focused on the observation of what is happening but the
> deliberate intervention to speed  growth.  The study lists out factors but
> these are not put in the form of business models adapted to specific
> starting points.
>
>
> “The goal of this study is to identify and define the strengths and
> weaknesses in the industry ecosystem within the Africa region and develop
> recommendations on how to advance the industry and bring it closer to the
> opportunities available.”  From Section 1 in the ICANN request for comment.
>
> Overall the study is an impressive piece of work given the void it comes
> to fill. It should inspire many others to systematic research on these
> issues.
>
>
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