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<div class="moz-cite-prefix">Ed and NCSG members<br>
<br>
Trying to increase awareness and engagement in ICANN's remit
within the civil society sector is a slow uphill process. NCUC has
more success in recruiting individual members because many
(academics, lawyers, techies) see a fit between parts of the ICANN
remit and their personal work. But, overall, within our civil
society sub-constituencies, active participation is a challenge.
As the NCUC survey last year indicated, within NCUC the work flow
is loaded onto the shoulders of a few "worker bees", where in many
instances the ICANN work and occupational work (fortunately) have
congruence. I am a big fan of lurkers whereas ICANN proper is a
big fan of evidence of participation (as a multistakeholder
organization should) so there is a double challenge here, for
ICANN and for us. <br>
<br>
For NPOC active engagement is an even greater challenge.
Not-for-profit organizational members typically have a mission
that is focused on health, education, social justice and issues
that are not ICANN/DNS-centric. That makes it more difficult to
turn lurkers into ICANN "worker bees" and is why NPOC is
increasingly collaborative on a wider and wider scale in the
pursuit of its ICANN-centric mission. <br>
<br>
Bringing all that down to prospective Periscope use, I would
suggest a test. We first recruit a group (students, researchers,
community members) who will "sign on" to watch a Periscope feed
(live or quickly) and give feedback at two levels. One would be
feedback on the event content, and the other would be feedback or
possible roles for Periscope. Then we MERL (measure, evaluate,
research, and learn)<br>
<br>
Apps like Twitter, Whatsup, Instagram, (and Periscope?) work well
when dealing with something that is trending or going viral. There
are more things in that area that appeal to younger users than to
our constituency members. There are few things we do that would
appeal to young users. To capture the broader attention of our
constituency groups groups we would have to be very focused and do
targeted pre-marketing to promote engagement, with follow up. This
would mean not always going to the same old same old groups. <br>
<br>
That is my two-cents worth of analysis/opinion here.<br>
<br>
Sam <br>
<br>
<br>
On 20/01/2016 11:25 AM, Edward Morris wrote:<br>
</div>
<blockquote cite="mid:91e990f99dc54b04be850a789dafc45f@toast.net"
type="cite"><span style="font-family: Arial, Helvetica,
Sans-Serif; font-size: 12px">
<div><span style="font-size:14px;">Hi Sam and Klaus,</span></div>
<div> </div>
<div><span style="font-size: 14px;">Might I first state that it
does not surprise me that the first few responses to this
idea come from leaders of the NPOC. The NPOC use of Twitter
is exceptional and far surpasses anything the NCUC or NCSG
does in social media. People might want to take a look at
@NPOC_ICANN. I find NPOC's tweets to be very helpful.</span></div>
<div> </div>
<div><span style="font-size: 14px;">I share your joint concern
that 1) use of the app might not be widespread and 2) if we
did it we'd be scoping to no one. </span></div>
<div> </div>
<div><span style="font-size: 14px;">?For those not familiar with
the app, Periscope, which is owned by Twitter, allows for
live broadcasting from events using your mobile phone.
You can watch it on your phone, tablet or within your
browser. Scopes remain accessible for 24 hours. For example,
here is a bit of last night's Bruce Springsteen concert,
from the balcony:</span></div>
<div> </div>
<div><a moz-do-not-send="true"
href="https://www.periscope.tv/w/aW-lmTF6WUViRHFhcndLZXh8MVlwSmticnlObW1HapVRCJGyJHkk9HwLVYHcEuYO6px8bz8WMJ92Ww_8o-DJ"
style="color: rgb(17, 85, 204); font-family: arial,
sans-serif; font-size: 13px;" target="_blank">https://www.periscope.tv/w/aW-<wbr>lmTF6WUViRHFhcndLZXh8MVlwSmtic<wbr>nlObW1HapVRCJGyJHkk9HwLVYHcEuY<wbr>O6px8bz8WMJ92Ww_8o-DJ</a></div>
<div> </div>
<div><span style="font-size: 14px;">?Or a behind the scenes look
at the Phoenix Fox 10 newsroom this morning:</span></div>
<div> </div>
<div><a moz-do-not-send="true"
href="https://www.periscope.tv/w/aW-nmTF6WUViRHFhcndLZXh8MWxQSnFnUVpBZW5LYjruQ9jeKp5HlMbDcxcH2Nvdc5yg7c6sYhT1ZADWUUFE"
style="color: rgb(17, 85, 204); font-family: arial,
sans-serif; font-size: 13px;" target="_blank">https://www.periscope.tv/w/aW-<wbr>nmTF6WUViRHFhcndLZXh8MWxQSnFnU<wbr>VpBZW5LYjruQ9jeKp5HlMbDcxcH2Nv<wbr>dc5yg7c6sYhT1ZADWUUFE</a></div>
<div> </div>
<div><span style="font-size: 14px;">?Both of these videos
will one gone within the day. </span></div>
<div> </div>
<div><span style="font-size: 14px;">In my view, Periscope would
be a way to take all of our members "behind the scenes" at
an ICANN meeting or event. That said, although the app
has exploded with younger people our membership trends a bit
older. It is Apple's "App Of The Year" and, although only
launched in March of last year, has widespread adoption
amongst the under 25's. I use it but I'm not your typical
NCSG member (nor, sadly, am I under 25). </span></div>
<div> </div>
<div><span style="font-size: 14px;">I'll leave the question out
there for response. If there are people who are using
Periscope, or want to, and would like me to try to
do something with it at the intercessional meeting please
let me know. If not, perhaps we can revisit the idea down
the road, when the installed base is a bit larger.</span></div>
<div> </div>
<div><span style="font-size: 14px;">Thanks,</span></div>
<div> </div>
<div><span style="font-size: 14px;">Ed</span></div>
<div> </div>
<div> </div>
<div> </div>
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<blockquote cite="mid:569FC567.1050306@gmail.com" type="cite">
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<pre class="moz-signature" cols="72">--
------------------------------------------------
"It is a disgrace to be rich and honoured
in an unjust state" -Confucius
------------------------------------------------
Dr Sam Lanfranco (Prof Emeritus & Senior Scholar)
Econ, York U., Toronto, Ontario, CANADA - M3J 1P3
email: <a class="moz-txt-link-abbreviated" href="mailto:Lanfran@Yorku.ca">Lanfran@Yorku.ca</a> Skype: slanfranco
blog: <a class="moz-txt-link-freetext" href="http://samlanfranco.blogspot.com">http://samlanfranco.blogspot.com</a>
Phone: +1 613-476-0429 cell: +1 416-816-2852</pre>
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